Friday, June 6, 2008

Comcast testing Internet traffic management system in Virginia

It appears that comcast is going to start testing sites with high bandwidth. The Philadelphia-based cable-television, Internet, phone and media company will test a method of slowing Internet-access speeds for Internet customers who are using a lot of bandwidth at times when its network is congested.
Comcast had been trying to manage traffic on its network by slowing the transmission speed of peer-to-peer file sharing applications, which can be used to do things that take up a lot of bandwidth and slow traffic for other users, such as transmitting data files or entire movies. That brought it some heat from Internet users and the Federal Communications Commission.
"At the busiest time of day on our network (which could occur at any time), those very few disproportionately heavy users, who are doing things like conducting numerous or continuous large transfers, may experience slightly longer response times for some online activities, until the period of network congestion ends," Comcast told this to the effected customers.
I think this is important to marketers and customers, because of the cost. If you are using at alot of bandwidth, its going to cost you in the future. Advertisers might want to start keeping an eye on what they are doing and how its going to effect the future. I can see this becomeing a problem sooner then we think.

A Link to this article.. http://www.bizjournals.com/washington/stories/2008/06/02/daily46.html

Check out out Class Blog also to find more intresting topics.
http://e-marketingclass.blogspot.com/

Wednesday, May 28, 2008

RSS feed serendipity

Clinton Dugan


RSS Feeds are one of the newest technologies known to the internet. RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. In the article from Mark Gibbs, of network world, it talks about how RSS feeds have taken over the web and a new RSS reader called Snackr. RSS feeds have been heavily discussed during our e-marketing class at Kent State. RSS feeds are even used on our class blog site, which is http://e-marketingclass.blogspot.com. Check it out!

Snackr is built on Adobe’s Flex and Air and can run on Windows, OS X, and with some limitations, on Linux. There is a difference with Snackr is that it randomly samples, however, many feeds you give it to monitor and presents its selection in a scrolling ticker tape style display. You can configure Snackr so that the ticker is on any screen edge, the rate at which it scrolls, whether it should stay “on top” when other applications are active. Also, gives the user a change to personalize the content bases on websites visited. Thus, bringing the content you want not what the websites want to give you.

A benefit of Snackr is that it stays on the screen as you browse the web. This is a good feature as if you need your websites updated on fast basis. The program can find new news before it is even released on the web; however, this can become a problem to users. Users might get irritated at how much information comes through the scroll. With the scrolling feature, it gives the users a chance to read at a quick pace and catch up on the websites updates.

I think this is important to marketers and consumers because of the type of information that this service can provide. It can provide breaking news or good ad campaigns for companies. Thus, getting the news out to the consumers faster and more quickly with the given amount of time. This is going to help internet marketers because its going to allow them to access the service and potential customers. I personally like the fact a service like this exist. It gives you the option to sign up for the service, without it automatically happening, like spam mail does sometimes. A RSS reader like Snackr, helps you stay up to date on topics, special offers and other information that could be vital to your internet life. If you are a heavy user of RSS feeds, having this reader will benefit you in many ways, way past just staying up to date on the webs updates or news.

A link to this website and story is:
http://www.networkworld.com/newsletters/web/2008/052608web2.html

Check Out our Kent State E-Marketing Class Blog for more E-Marketing News:
http://e-marketingclass.blogspot.com/